NEW YORK--(BUSINESS WIRE)--Nov. 12, 2003--Sweetface fashion Company, LLC along with girls swimwear Your Warnaco Group, Inc. (NASDAQ: WRNC) announced today they have signed an exclusive, worldwide licensing agreement to advertise and convey the newest collection associated with JLO simply by Jennifer Lopez Lingerie.
Your JLO by simply Jennifer Lopez Lingerie collection will launch within Fall 2004. Because effortlessly JLO by simply Jennifer Lopez products, the particular lingerie collection is inspired by Jennifer's unique feeling of trend along with style.
"As the JLO through Jennifer Lopez brand name is constantly on the expand, we are extremely excited to have partnered using Warnaco for your introduction involving lingerie in order to our item offering," says Denise Seegal, President and also CEO of Sweetface Manner Company. "Our aim as a method of life manufacturer is often to dress our consumers coming from head-to-toe together with goods inspired through Jennifer, and also lingerie will possibly be an integral a part of the JLO look."
Joe Gromek, President and also CEO regarding Warnaco said, "We are delighted to become able to combine Jennifer's broad consumer appeal and also Warnaco's expertise throughout intimates to create an exciting new partnership. Jennifer's femininity and signature style have made the woman's any manner icon as well as we have got been confident that JLO Lingerie will bring newer as well as a lot more effective excitement for you to intimate apparel."
JLO through Jennifer Lopez Lingerie is planning to be carried within girls swimwear better department stores and specialty stores nationally, having an aggressive push pertaining to global expansion based about the worldwide appeal involving Ms. Lopez. In addition for you to bras, underwear as well as shapewear, the actual broad collection will consist of sleepwear as well as loungewear.
"I am honored to partner using Warnaco, an business leader, to become able girls swimwear to generate JLO simply by Jennifer Lopez lingerie as an extension regarding my trend company. I'm excited for you to launch this collection as part of our growing brand," says Jennifer Lopez, Imaginative Director and also co-founder of Sweetface Trend Company.
The Particular Warnaco Group, Inc., headquarted within New York, can end up being a leading company involving intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear as well as accessories sold under such owned and licensed brand names as Warner's(R), Olga(R), Lejaby(R), Entire Body through Nancy Ganz (TM), Chaps Ralph Lauren(R), Calvin Klein(R) men's and also women's underwear, men's accessories, men's, women's and also junior women's as well as children's jeans and women's and juniors swimwear, Speedo(R) men's, women's and children's swimwear, sportswear and swimwear accessories, Anne Cole(R), Cole of California(R), Catalina(R), and Nautica(R) women's and girls' swimwear.
Sweetface Style Organization is actually a partnership among Jennifer Lopez and Andy Hilfiger along with Joe Lamastra. The Particular company designs, markets, manufactures, and also sells the particular JLO through Jennifer Lopez sportswear collection. Your existing certified products for your JLO simply by Jennifer Lopez brand name consist of swimwear, girl's apparel, fragrance, jewelry, outerwear, handbags, belts and small leather goods, and also hats, gloves as well as scarves, along with distribution inside the U.K., Japan, Australia, Canada and also Latin America.
For Sweetface:
Paul Wilmot Communications
Ali Paul, 212-206-7447
or
For Warnaco:
Gavin Anderson & Co.
Doug Morris, 212-515-1964
or
Robert Mead, 212-515-1960
Your JLO by simply Jennifer Lopez Lingerie collection will launch within Fall 2004. Because effortlessly JLO by simply Jennifer Lopez products, the particular lingerie collection is inspired by Jennifer's unique feeling of trend along with style.
"As the JLO through Jennifer Lopez brand name is constantly on the expand, we are extremely excited to have partnered using Warnaco for your introduction involving lingerie in order to our item offering," says Denise Seegal, President and also CEO of Sweetface Manner Company. "Our aim as a method of life manufacturer is often to dress our consumers coming from head-to-toe together with goods inspired through Jennifer, and also lingerie will possibly be an integral a part of the JLO look."
Joe Gromek, President and also CEO regarding Warnaco said, "We are delighted to become able to combine Jennifer's broad consumer appeal and also Warnaco's expertise throughout intimates to create an exciting new partnership. Jennifer's femininity and signature style have made the woman's any manner icon as well as we have got been confident that JLO Lingerie will bring newer as well as a lot more effective excitement for you to intimate apparel."
JLO through Jennifer Lopez Lingerie is planning to be carried within girls swimwear better department stores and specialty stores nationally, having an aggressive push pertaining to global expansion based about the worldwide appeal involving Ms. Lopez. In addition for you to bras, underwear as well as shapewear, the actual broad collection will consist of sleepwear as well as loungewear.
"I am honored to partner using Warnaco, an business leader, to become able girls swimwear to generate JLO simply by Jennifer Lopez lingerie as an extension regarding my trend company. I'm excited for you to launch this collection as part of our growing brand," says Jennifer Lopez, Imaginative Director and also co-founder of Sweetface Trend Company.
The Particular Warnaco Group, Inc., headquarted within New York, can end up being a leading company involving intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear as well as accessories sold under such owned and licensed brand names as Warner's(R), Olga(R), Lejaby(R), Entire Body through Nancy Ganz (TM), Chaps Ralph Lauren(R), Calvin Klein(R) men's and also women's underwear, men's accessories, men's, women's and also junior women's as well as children's jeans and women's and juniors swimwear, Speedo(R) men's, women's and children's swimwear, sportswear and swimwear accessories, Anne Cole(R), Cole of California(R), Catalina(R), and Nautica(R) women's and girls' swimwear.
Sweetface Style Organization is actually a partnership among Jennifer Lopez and Andy Hilfiger along with Joe Lamastra. The Particular company designs, markets, manufactures, and also sells the particular JLO through Jennifer Lopez sportswear collection. Your existing certified products for your JLO simply by Jennifer Lopez brand name consist of swimwear, girl's apparel, fragrance, jewelry, outerwear, handbags, belts and small leather goods, and also hats, gloves as well as scarves, along with distribution inside the U.K., Japan, Australia, Canada and also Latin America.
For Sweetface:
Paul Wilmot Communications
Ali Paul, 212-206-7447
or
For Warnaco:
Gavin Anderson & Co.
Doug Morris, 212-515-1964
or
Robert Mead, 212-515-1960